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Brand kit

Representing Astrae

Our logo, colors, and typography, with a few rules for using them. Download the full kit or the individual files you need.

The mark

A shooting star. Keep it whole: do not redraw, rotate, crop, or add effects to it, and use only the colors below. Give it clear space of at least a quarter of its height and render it at 20 px tall or larger.

Astrae Primary mark
Primary markBlack, for light backgrounds
SVG
Astrae Reversed mark
Reversed markCream, for dark backgrounds
SVG
Astrae White mark
White markFor photography and high contrast
SVG
Astrae Gold mark
Gold markAccent use only
SVG
App iconPNG, 1024 px square
PNG

Color

Ink on white carries the brand. Gold is an accent for small emphasis only. Click a swatch to copy its hex value.

Typography

Headlines are set in Helvetica Neue Bold with tight letter-spacing, using the system copy of Helvetica (Arial where it is unavailable). Interface and body text are set in Geist, available on Google Fonts.

Software, done properly.

Helvetica Neue Bold, headlines

Astrae Holdings is a software company in Rancho Cucamonga, California. We design products, ship them through focused operating companies, and keep running them.

Geist Regular, body text

Use

The Astrae name and mark are property of Astrae Holdings LLC. This kit is provided so partners, press, and integrations can represent Astrae accurately. Do not stretch, skew, or recolor the mark, place the black mark on a dark or busy background, or recreate the wordmark in another typeface. Questions go to press@astraeholdings.com.